How xpander.ai got 8,300 users without paid ads
A universal enterprise platform for creating, deploying, and managing autonomous AI agents
8,300+
Unique users
17,000+
Page views
3 months
Time to results
Project Visuals
Industry
AI Infrastructure
Year
2025-2026
Services
Web Design, No-code Dev
About Company
Industry: AI Infrastructure
Country: San Francisco
Team Size: 11-50
xpander.ai is a Backend-as-a-Service platform that helps enterprise teams deploy autonomous AI agents without building infrastructure from scratch. xpander.ai raised $3M in funding and needed a website that matched their ambition.
The Problem
xpander.ai builds infrastructure for autonomous AI agents — a technically complex product designed for enterprise clients. Their old website did not reflect this. It was difficult to navigate, impossible to update without a developer's help, and did not help convert visitors into potential customers.
The team approached us with a clear goal: to redesign the website so that it would attract traffic and convert visitors into customers.
The Challenge
The hardest part wasn't the design itself, but communicating it. How do you explain the essence of a backend platform for AI agents to a CTO who has only three seconds to decide whether it's worth spending time on?
We needed to ensure that a technically complex topic was immediately perceived as understandable and trustworthy — without oversimplifying it.
What We Did
Together with Kirill at Spring Up Design, we rebuilt the site from scratch in Framer. That gave the team a visual CMS — now anyone on the team can update content without touching code.
We built a design system around enterprise values: security, reliability, precision. Every visual decision — typography, spacing, color — was made to signal authority to a B2B audience.
The Result
- 8,300+ unique users in 3 months
- 17,000+ page views
- Hundreds of potential customers engaged with pricing and demo sections
- Organic growth — without paid advertising
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